Course Creators Weekly #11 🗓 September 7th, 2020 - How to Stand Out With Video

In this podcast episode, Demelza Marie shares the LACEY framework and her top tips for creating high-quality videos.

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  Quality video is like a good book cover, helping you get noticed
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  People might not give your content a chance if your video is bad
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  LACEY stands for: Lighting, Audio, Camera, Editing, You
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  Use studio lighting—don't depend on natural light
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  Position lights in front of you, not behind, below, or elsewhere
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  Use ring lights for an easier setup, or go advanced with three-point lighting
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  Use an external microphone—even if attaching it to your phone
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  Use your phone as a camera—it's good enough to start with
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  Place the camera at eye-level or very slightly above, but never down
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  Think about the things you'll want to edit, BEFORE you shoot the video
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  Keep your editing simple, and consider outsourcing if you can
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  Practice being on camera—do it every day, and you'll get confident

Are drip courses more effective than self-paced courses for learning?

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  Self-paced courses are rarely completed, but more immediately actionable
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  Drip helps learners manage their workload, with time to digest the content
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  Use drip for complex, sequential content, helping students avoid overwhelm
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  Go with self-paced for content that students need all at once, or
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  When students are self-driven and can manage their own learning

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  We're not good at recognising our own talents—we forget what it is we know
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  It's OUR life, so we become numb to what makes us unique and interesting
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  True learning comes from teaching others—articulate what you learn to others
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  Take something you know, maybe someone wants it, maybe not, but just share it
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  The more you try → the more you're exposed to → the less you're afraid of trying
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  Give value and starting having conversations—you don't need to be an expert