Course Creators Weekly #14
🗓
September 28th, 2020
- How to Add MASSIVE VALUE to your Online Course
This week, we hear from Pat Flynn about how you can create massive value for your audience through online courses. We hear from Wes Bush on the Everyone Hates Marketers podcast, discussing how you can build your personal brand, and David Siteman Garland tells us why you should consider creating an online course—in case you still need convincing! 
📹 Video
🥗 Mixed Salad
How to Add MASSIVE VALUE to your Online Course
Clearly communicate the transformation and outcome you promise
Condense information, saving time with less content, but faster results
Offer video content, whether live or pre-recorded, on or off camera
Offer action plans—your step by step process
Offer worksheets—help people implement what you teach
Offer subtitles, transcripts and additional content formats, e.g. audio version
Offer Office Hours—give people access to you and your direct help
Offer community—let people connect with each other, share wins, feedback, etc
Offer lifetime updates—show people you're invested in your course
Offer money-back guarantees—with no questions asked
P.S. Will you upvote my comment on the video? I'd love that! 😇
🎙 Podcast
🙌 Building an Audience
How to Build a Credible, Personal Brand From Zero
This isn't explicitly about online courses, but relevant because if you want to succeed as a course creator—of course you do!—you must build credibility in your space. Here are a few key lessons I took from this podcast:
Find a problem space you feel passionate and energised about
Think about not a single skill, but combined skills that help you stand out
Build social capital—genuine relationships without expecting things in return
Consult and/or deliver live lessons—you'll learn a lot and start to find patterns
Learn as much as you can around your topic
Synthesize learnings, develop your own opinions, and challenge the norm- Get in front of other people's audiences—guest blog posts, webinars, etc
Be consistent, to become THE person people associate with your topic
Create your own platform and monetise as soon as you can
📹 Video
🧠 Mindset
10 Reasons Why You Should Create An Online Course
The ultimate lifestyle business—work on your own terms
No more trading hours for dollars
Help more people—less work, bigger impact, anywhere in the world
Upfront work, get paid for years
High value, high prices, low overhead leads to bigger profit margins
Teaching and packaging what you already know
Don't need a huge number of customers to be successful
Positioning yourself as an expert in your space
Growing your audience and email list
Recurring revenue
