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πŸ—ž Course Creators Weekly #19 πŸ—“ November 2nd, 2020 - How to Niche Down and CRUSH Your Competition

This week, Pat Flynn shares some tips on how to stand out from the competition, Bryan Harris shares his simple strategy for pricing online courses, and we hear from the guys at Fizzle about people's top fears (and remedies) when it comes to creating and selling online courses!

Enjoy! πŸ™‚

How to Niche Down and CRUSH Your Competition
πŸ“Ή Video πŸ™Œ Building an Audience

How to Niche Down and CRUSH Your Competition

Why niche down:

  • πŸ“£
    There's less competition and less noise
  • πŸ†
    It's easier to become the leader, faster
  • 🎯
    Much easier to create highly relevant content
  • πŸ‘€
    Solutions and products become much more obvious

A few ways to niche down:

  • 1️⃣
    By demographics, e.g. location, age, gender, etc
  • 2️⃣
    By classification, e.g. content marketing for speakers
  • 3️⃣
    By specific goals, e.g. running a 5k marathon for the first time
  • 4️⃣
    By specific problems/pains to avoid, e.g. algae in an above-ground pool
youtube.com
A Simple Pricing Strategy for Online Courses
✏️ Article πŸ’° Sales & Marketing

A Simple Pricing Strategy for Online Courses

  • πŸ€”
    Make an educated guess, test it, evaluate it, repeat, and raise prices over time
  • βž—
    To start, pick the price you want, then average it with the competition
  • πŸ’°
    Use tiered pricing to test your audience's willingness to pay
  • πŸ€‘
    Keep raising prices until only 10–15% buy your highest tier package
  • πŸ’Έ
    Before raising prices, consider a limited-time promotion at the current price
  • πŸ’³
    Consider payment plans, allowing people to pay in installments
  • πŸ‘Œ
    Don’t worry about getting things perfect the first timeβ€”no one does
  • ⬆️
    Raising prices could increase the perceived value of your course + sales
videofruit.com
Top 10 Fears About Creating Your First Online Course
πŸŽ™ Podcast πŸ₯— Mixed Salad

Top 10 Fears About Creating Your First Online Course

First, here are the 10 fears shared in this episode:

  • 1️⃣
    I'm afraid of creating something nobody wants
  • 2️⃣
    I don't know where/how to host the course
  • 3️⃣
    I'm not sure how long my course should be
  • 4️⃣
    I've built my authority around a different topic to the one I want to teach about
  • 5️⃣
    I'm intimidated with all the skills I must learn + cost of producing
  • 6️⃣
    I don't know what equipment I need
  • 7️⃣
    I don't have an audience and don't know how to market my course
  • 8️⃣
    How do I make sure people get value + results?
  • 9️⃣
    I'm afraid of being judged negatively
  • πŸ”Ÿ
    I don't think I have enough credibility

And here are some tips, in no particular order:

  • πŸ’―
    Validate by selling one-time workshops
  • ✍🏼
    Consider writing guest articles to leverage other people's audience
  • πŸ™ƒ
    Accept you'll never have 100% chance of success, no matter how much you validate
  • πŸ› οΈ
    Use existing course platforms unless you have the audience + skills to build your own
  • 🎯
    Always start by defining a narrow, specific outcome for your studentsβ€”focus on that
  • 🀏
    Start by creating small courses, to help you validate quickly + build authority
  • 🚢
    Start with a few people, walking them through your process in a hands-on experience
  • 🎀
    Start with simple equipment like your webcam, and cheap software, but invest in audio
  • πŸš€
    Shorter is betterβ€”get your students to their desired outcome as quickly as possible
  • πŸ“‹
    Follow up with people for feedback and to measure results
  • 😱
    Putting yourself out there is scary, but remember: you're not in way of actual harm!
  • πŸ’ͺ🏾
    Ignore haters, and use valid criticisms to help you improve

P.S. Do any of those fears resonate with you? Is there something else that you fear? I'd love to hear from you!

fizzle.co

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Hey, I'm Merott πŸ‘‹πŸ»

I'm an indie maker and freelance web developer from London.

I'm building my own business, because I'm terrible at following other people, and because I want my work to matter. I hope it will, to you and to your students.

Making progress, slowly and steadily, I'm also documenting and tweeting my journey every Monday @merott .

Thanks for visiting!

Merott