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🗞 Course Creators Weekly #20 🗓 November 9th, 2020 - How To Deal With Self-Doubt and Imposter Syndrome

This week, we hear from Jason and Caroline Zook (the most amazing people 🤩) about dealing with self-doubt as entrepreneurs. We also listen to a conversation between Justin Jackson and Janelle Allen about designing courses for student success. Finally, I share with you an article about marketing content creation, from Amy Porterfield.

Enjoy! 🙂

How To Deal With Self-Doubt and Imposter Syndrome How To Deal With Self-Doubt and Imposter Syndrome
📹 Video 🧠 Mindset

How To Deal With Self-Doubt and Imposter Syndrome

If self-doubt and impostor syndrome are something you frequently deal with (who doesn't?), this is for you.

  • 🤷🏻‍♂️
    Hard truth: self-doubt doesn't go away—you can learn to deal with it, not eliminate it
  • 🥱
    Your confidence will grow over time, but only if you forever stay in your comfort zone
  • ⛽️
    Are you going to regret NOT doing something? Use that as your fuel
  • ☺️
    Stop comparing yourself to everyone who's ahead of you—focus on you
  • 🏌🏾
    Learn to get started with your projects, despite your feelings of doubt
  • 😯
    Don't assume how people will respond—you won't know until you try, but…
  • 😭
    Don't take rejections personally—there's context behind every response
  • 🚩
    Take a long-term view, where failures are a part of the story/something to reflect on

Finally, a question for you (credit goes to Caroline):

  • ❓
    Do you want the dream, more than you fear the reality of what it takes to get there?
wanderingaimfully.com

There's also a podcast version, if you prefer that.

Your Journey is Your Journey - Justin Jackson and Janelle Allen Your Journey is Your Journey - Justin Jackson and Janelle Allen
🎙 Podcast 🎉 Student Success

Your Journey is Your Journey - Justin Jackson and Janelle Allen

This podcast was recorded nearly two years ago, before transistor.fm became Justin's full-time focus, but there are a few golden nuggets in there that are even more relevant today:

  • 🗺
    You can't copy someone else's journey—you must figure out your own
  • 🙌
    Don't start creating a course until you've proven demand
  • 🚀
    Going from zero to one is most people's biggest hurdle—help them get past that
  • 👨🏽‍🏫
    Start by teaching live—you'll learn a lot about what works and what doesn't
  • 💸
    Choose your business model—e.g. affordable self-paced vs premium group program
  • 🏷
    Offer multiple tiers, if you can, but don't let it stop you from launching
janelleallen.com
How to Create Marketing Materials For Your Digital Course How to Create Marketing Materials For Your Digital Course
✏️ Article 💰 Sales & Marketing

How to Create Marketing Materials For Your Digital Course

Creating a Sales Page

  • 🎯
    Craft your course promise first, including the transformation and who it's for
  • 🎭
    Use a story to frame the problem and position your product as the solution
  • ⭐
    Include bonuses to increase the perceived value of your course
  • 🧑
    Add your bio to show credibility
  • 🎬
    Use a clear call-to-action like 'Sign Up Now' or 'Join Today'

Creating a Lead Magnet

  • 🆓
    You may offer a free PDF download, a mini-course, a webinar or an audio guide
  • 🎉
    Make sure the content can be consumed and implemented quickly for a quick win

Creating an Email Sequence

  • 👂
    The aim is to inform, attract, and encourage subscribers to eventually buy your course
  • 💪
    With every email, make sure you're providing free but valuable, actionable content
  • 🙏
    Build trust before you start sending promotional emails

Creating Social Media Content

  • 👋
    Choose 1–3 platforms that your audience uses—meet them where they are
  • 🔁
    Post consistently by repurposing your other free content
  • 🤗
    Be you, let your personality show, and ask questions to encourage engagement

Using Webinars to Sell

  • 😎
    Practice, a lot, until you're confident enough to present without notes
  • 🤖
    Ditch the script—you need to show your personality, not sound like a robot
  • 😬
    Don't overwhelm your audience with too much content + let them want more

You'll find more details and examples within the article itself.

amyporterfield.com

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Hey, I'm Merott 👋🏻

I'm an indie maker and freelance web developer from London.

I'm building my own business, because I'm terrible at following other people, and because I want my work to matter. I hope it will, to you and to your students.

Making progress, slowly and steadily, I'm also documenting and tweeting my journey every Monday @merott .

Thanks for visiting!

Merott