Course Creators Weekly #21
🗓
November 16th, 2020
- Choosing the Right Value Proposition
This week, we hear from Hiten Shah on choosing the right value proposition, Pat Flynn and Chris Ducker share some tips on building a personal brand, and we read about the importance of happy customers—again from Chris Ducker.
🎙 Podcast
💰 Sales & Marketing
Hiten Shah on Choosing the Right Value Proposition
- Think of value as what the customer is getting, not what you're offering
Avoid using buzzwords or analogies that may not make sense to everyone
Test your ideas to make sure people can understand them in 5 second or less
If you already have customers, use their own words to craft your messaging
Use a single value prop to bring people in, deliver it, then let them discover the rest
📹 Video
🙌 Building an Audience
How to Build a (NO-FAIL) Personal Brand
Lean into your expertise, your experience and personality
You gotta start at step 1, and don't compare that with somebody else's 200th
Do what comes naturally to you, whether it's writing, podcasting, videos, etc- Share content and provide value around what you want to be known for
Start by sharing what you THINK people want, and stay the course, until you…
Have conversations, and you go from guessing, to KNOWING what people want
Stick with whatever niche/topic you pick in the beginning—don't pivot too early
You have to push some people away—you can't (and shouldn't) please everyone
Pick a niche/topic that you're good at + feel passionate about
Be a guide—let your customers be the hero of their own story
Be seen to sell—you cannot build influence without it
✏️ Article
💰 Sales & Marketing
The Importance of Happy Customers
Prioritise keeping your customers happy over getting new customers
If you have a team, focus on their happiness first—it will cascade to your customers
It's easier to keep getting "yes"-es from existing customers, than to get a "first yes"- Make it easy for customers to contact you, via multiple channels
Reach out yourself—make sure they're happy + offer an opportunity for questions
Communicate your availability + set clear expectations
