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๐Ÿ—ž Course Creators Weekly #21 ๐Ÿ—“ November 16th, 2020 - Choosing the Right Value Proposition

This week, we hear from Hiten Shah on choosing the right value proposition, Pat Flynn and Chris Ducker share some tips on building a personal brand, and we read about the importance of happy customersโ€”again from Chris Ducker.

Hiten Shah on Choosing the Right Value Proposition
๐ŸŽ™ Podcast ๐Ÿ’ฐ Sales & Marketing

Hiten Shah on Choosing the Right Value Proposition

  • ๐ŸŽ
    Think of value as what the customer is getting, not what you're offering
  • ๐Ÿ’พ
    Avoid using buzzwords or analogies that may not make sense to everyone
  • 5๏ธโƒฃ
    Test your ideas to make sure people can understand them in 5 second or less
  • ๐Ÿ’ฌ
    If you already have customers, use their own words to craft your messaging
  • ๐Ÿ‘Œ
    Use a single value prop to bring people in, deliver it, then let them discover the rest
everyonehatesmarketers.com
How to Build a (NO-FAIL) Personal Brand
๐Ÿ“น Video ๐Ÿ™Œ Building an Audience

How to Build a (NO-FAIL) Personal Brand

  • ๐Ÿ’ช
    Lean into your expertise, your experience and personality
  • 1๏ธโƒฃ
    You gotta start at step 1, and don't compare that with somebody else's 200th
  • ๐Ÿ˜
    Do what comes naturally to you, whether it's writing, podcasting, videos, etc
  • ๐Ÿ‘Œ
    Share content and provide value around what you want to be known for
  • ๐Ÿค”
    Start by sharing what you THINK people want, and stay the course, until youโ€ฆ
  • ๐Ÿ˜Ž
    Have conversations, and you go from guessing, to KNOWING what people want
  • โœŠ
    Stick with whatever niche/topic you pick in the beginningโ€”don't pivot too early
  • ๐Ÿ‘‹
    You have to push some people awayโ€”you can't (and shouldn't) please everyone
  • ๐Ÿค“
    Pick a niche/topic that you're good at + feel passionate about
  • ๐ŸŽญ
    Be a guideโ€”let your customers be the hero of their own story
  • ๐Ÿ’ฐ
    Be seen to sellโ€”you cannot build influence without it
Pat Flynn via youtube.com
The Importance of Happy Customers
โœ๏ธ Article ๐Ÿ’ฐ Sales & Marketing

The Importance of Happy Customers

  • โฌ†๏ธ
    Prioritise keeping your customers happy over getting new customers
  • ๐Ÿ™‚
    If you have a team, focus on their happiness firstโ€”it will cascade to your customers
  • โœ…
    It's easier to keep getting "yes"-es from existing customers, than to get a "first yes"
  • ๐Ÿ’ฌ
    Make it easy for customers to contact you, via multiple channels
  • ๐Ÿค™๐Ÿพ
    Reach out yourselfโ€”make sure they're happy + offer an opportunity for questions
  • ๐ŸŸข
    Communicate your availability + set clear expectations
chrisducker.com

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Hey, I'm Merott ๐Ÿ‘‹๐Ÿป

I'm an indie maker and freelance web developer from London.

I'm building my own business, because I'm terrible at following other people, and because I want my work to matter. I hope it will, to you and to your students.

Making progress, slowly and steadily, I'm also documenting and tweeting my journey every Monday @merott .

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