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🗞 Course Creators Weekly #21 🗓 November 16th, 2020 - Choosing the Right Value Proposition

This week, we hear from Hiten Shah on choosing the right value proposition, Pat Flynn and Chris Ducker share some tips on building a personal brand, and we read about the importance of happy customers—again from Chris Ducker.

Hiten Shah on Choosing the Right Value Proposition Hiten Shah on Choosing the Right Value Proposition
🎙 Podcast 💰 Sales & Marketing

Hiten Shah on Choosing the Right Value Proposition

  • 🎁
    Think of value as what the customer is getting, not what you're offering
  • 💾
    Avoid using buzzwords or analogies that may not make sense to everyone
  • 5️⃣
    Test your ideas to make sure people can understand them in 5 second or less
  • 💬
    If you already have customers, use their own words to craft your messaging
  • 👌
    Use a single value prop to bring people in, deliver it, then let them discover the rest
everyonehatesmarketers.com
How to Build a (NO-FAIL) Personal Brand How to Build a (NO-FAIL) Personal Brand
📹 Video 🙌 Building an Audience

How to Build a (NO-FAIL) Personal Brand

  • 💪
    Lean into your expertise, your experience and personality
  • 1️⃣
    You gotta start at step 1, and don't compare that with somebody else's 200th
  • 😍
    Do what comes naturally to you, whether it's writing, podcasting, videos, etc
  • 👌
    Share content and provide value around what you want to be known for
  • 🤔
    Start by sharing what you THINK people want, and stay the course, until you…
  • 😎
    Have conversations, and you go from guessing, to KNOWING what people want
  • ✊
    Stick with whatever niche/topic you pick in the beginning—don't pivot too early
  • 👋
    You have to push some people away—you can't (and shouldn't) please everyone
  • 🤓
    Pick a niche/topic that you're good at + feel passionate about
  • 🎭
    Be a guide—let your customers be the hero of their own story
  • 💰
    Be seen to sell—you cannot build influence without it
Pat Flynn via youtube.com
The Importance of Happy Customers The Importance of Happy Customers
✏️ Article 💰 Sales & Marketing

The Importance of Happy Customers

  • ⬆️
    Prioritise keeping your customers happy over getting new customers
  • 🙂
    If you have a team, focus on their happiness first—it will cascade to your customers
  • ✅
    It's easier to keep getting "yes"-es from existing customers, than to get a "first yes"
  • 💬
    Make it easy for customers to contact you, via multiple channels
  • 🤙🏾
    Reach out yourself—make sure they're happy + offer an opportunity for questions
  • 🟢
    Communicate your availability + set clear expectations
chrisducker.com

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Hey, I'm Merott 👋🏻

I'm an indie maker and freelance web developer from London.

I'm building my own business, because I'm terrible at following other people, and because I want my work to matter. I hope it will, to you and to your students.

Making progress, slowly and steadily, I'm also documenting and tweeting my journey every Monday @merott .

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Merott