Course Creators Weekly #23 🗓 November 30th, 2020 - Selling Online is Getting Harder

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  Automated sales funnels have become less effective—more is needed to build trust
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  Truly understand your audience's needs and pain points by having conversations
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  Use your audience's own words to describe their problems in your messaging
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  Show your confidence in your messaging, so people can feel confident in you
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  Webinars have become more popular/effective as more people stay at home
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  Webinars are great for building trust, whether or not you sell directly on them

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  Common pricing strategy: calculate your average customer's LTV, charge that upfront
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  It's bad because you'll effectively cap the revenue potential from your best customers
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  It's better to charge an ongoing monthly fee; you'll lose some, but gain far more

I highly recommend checking out the article for more details, examples, and a calculator to see the impact of the above pricing strategy in different scenarios.

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  Build your business around YOU and what you stand for
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  Define what you are and what you want to be known for (can change over time)
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  Figure out who your perfect customer is—find their biggest pain point
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  Think of yourself as a "professional problem solver"
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  Be uniquely you, and unapologetically so—some will hate you, others will love you
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  Put your energy into things that generate results—say 'no' to everything else