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πŸ—ž Course Creators Weekly #23 πŸ—“ November 30th, 2020 - Selling Online is Getting Harder

This week, Pat Flynn shares why he thinks selling online has become harder, we learn from Bryan Harris about a common pricing strategy that may be limiting your revenue potential, and Chris Ducker shares some personal branding advice.

Selling Online is Getting Harder (Here's Why) Selling Online is Getting Harder (Here's Why)
πŸ“Ή Video πŸ’° Sales & Marketing

Selling Online is Getting Harder (Here's Why)

  • πŸ€–
    Automated sales funnels have become less effectiveβ€”more is needed to build trust
  • πŸ—£
    Truly understand your audience's needs and pain points by having conversations
  • πŸ’¬
    Use your audience's own words to describe their problems in your messaging
  • 😎
    Show your confidence in your messaging, so people can feel confident in you
  • 🏠
    Webinars have become more popular/effective as more people stay at home
  • πŸ™Œ
    Webinars are great for building trust, whether or not you sell directly on them
Pat Flynn via youtube.com
Avoid This Common Pricing Mistake for Online Courses and Coaching Services Avoid This Common Pricing Mistake for Online Courses and Coaching Services
✏️ Article πŸ’° Sales & Marketing

Avoid This Common Pricing Mistake for Online Courses and Coaching Services

  • ❌
    Common pricing strategy: calculate your average customer's LTV, charge that upfront
  • πŸ‘Ž
    It's bad because you'll effectively cap the revenue potential from your best customers
  • πŸ“ˆ
    It's better to charge an ongoing monthly fee; you'll lose some, but gain far more

I highly recommend checking out the article for more details, examples, and a calculator to see the impact of the above pricing strategy in different scenarios. πŸ‘‡

videofruit.com
The Most Important Things to Build a Personal Brand The Most Important Things to Build a Personal Brand
πŸŽ™ Podcast πŸ™Œ Building an Audience

The Most Important Things to Build a Personal Brand

  • πŸ‘‰
    Build your business around YOU and what you stand for
  • ✊
    Define what you are and what you want to be known for (can change over time)
  • πŸ’°
    Figure out who your perfect customer isβ€”find their biggest pain point
  • 🧠
    Think of yourself as a "professional problem solver"
  • 😍
    Be uniquely you, and unapologetically soβ€”some will hate you, others will love you
  • πŸ™…πŸΌβ€β™€οΈ
    Put your energy into things that generate resultsβ€”say 'no' to everything else
fizzle.co

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Hey, I'm Merott πŸ‘‹πŸ»

I'm an indie maker and freelance web developer from London.

I'm building my own business, because I'm terrible at following other people, and because I want my work to matter. I hope it will, to you and to your students.

Making progress, slowly and steadily, I'm also documenting and tweeting my journey every Monday @merott .

Thanks for visiting!

Merott