🗞 Course Creators Weekly #24 🗓 December 7th, 2020 - How Wes Bos Teaches 100,000 Programmers as a One-Man Operation
This week, Wes Bos shares what he's learnt from building a massive online course business on his own, we learn about a simple acronym for growing an email list, and Janelle Allen talks about an elephant!
Lots to learn from this conversation. Here are my key takeaways:
- Start/grow an email list—it's your number 1 marketing channel
- Be helpful on the Internet, sharing your knowledge for free, with no strings attached
- Show up on social platforms and help people—build credibility + find opportunities
- Explore/evaluate potential topics by writing blog posts/making short YouTube videos
- Stop worrying about competition—your unique perspective/approach matters
- Focus on good, quality content as your foundation, not "tactics"
- Teach in person—you'll get to see people's struggles (read: opportunities to do better)
- Automate what consumes too much time (but avoid automating too early)
This is one of those obvious-in-hindsight types of content—for me, at least!
- First, focus on Traffic to your website—aim for 1,000+ visitors per month
- Make sure to Place the opt-in form somewhere it can't be missed
- Repeat the subscription form in multiple places throughout your site
- Optimise forms for Conversion—copy has the biggest impact, but also colour, size, etc
- Run A/B tests on your subscription form (not before you have Traffic though)
Check out the article for more details and examples!
This one's actually a combination of two articles, also covering Three Things You Can Do to Validate Your Course Idea. My key takeaways are:
- Validate your course ideas before you invest months into creating them
- Don't let the fear of rejection stop you from validating, or you'll find out the hard way
- Research similar courses, read people's comments and understand their struggles
- Befriend your competition and be genuine about it—they're not your enemy
- Talk to your audience, ask questions, and learn what they struggle with
- Run a pilot group with paying customers—best validation of them all