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Course Creators Weekly #24 December 7th, 2020 - How Wes Bos Teaches 100,000 Programmers as a One-Man Operation

This week, Wes Bos shares what he's learnt from building a massive online course business on his own, we learn about a simple acronym for growing an email list, and Janelle Allen talks about an elephant!

How Wes Bos Teaches 100,000 Programmers as a One-Man Operation How Wes Bos Teaches 100,000 Programmers as a One-Man Operation
Podcast Mixed Salad

How Wes Bos Teaches 100,000 Programmers as a One-Man Operation

Lots to learn from this conversation. Here are my key takeaways:

  • Start/grow an email listit's your number 1 marketing channel
  • Be helpful on the Internet, sharing your knowledge for free, with no strings attached
  • Show up on social platforms and help peoplebuild credibility + find opportunities
  • 劾撾
    Explore/evaluate potential topics by writing blog posts/making short YouTube videos
  • Stop worrying about competitionyour unique perspective/approach matters
  • Focus on good, quality content as your foundation, not "tactics"
  • Teach in personyou'll get to see people's struggles (read: opportunities to do better)
  • Automate what consumes too much time (but avoid automating too early)
indiehackers.com
TPC: Memorize this Acronym if You Want to Grow Your Email List TPC: Memorize this Acronym if You Want to Grow Your Email List
Sales & Marketing Podcast

TPC: Memorize this Acronym if You Want to Grow Your Email List

This is one of those obvious-in-hindsight types of contentfor me, at least!

  • First, focus on Traffic to your websiteaim for 1,000+ visitors per month
  • Make sure to Place the opt-in form somewhere it can't be missed
  • Repeat the subscription form in multiple places throughout your site
  • 梧
    Optimise forms for Conversioncopy has the biggest impact, but also colour, size, etc
  • 妒
    Run A/B tests on your subscription form (not before you have Traffic though)

Check out the article for more details and examples!

fizzle.co
Is there an elephant in your course? Is there an elephant in your course?
儭 Article Choosing a Topic

Is there an elephant in your course?

This one's actually a combination of two articles, also covering Three Things You Can Do to Validate Your Course Idea. My key takeaways are:

  • Validate your course ideas before you invest months into creating them
  • Don't let the fear of rejection stop you from validating, or you'll find out the hard way
  • Research similar courses, read people's comments and understand their struggles
  • Befriend your competition and be genuine about itthey're not your enemy
  • Talk to your audience, ask questions, and learn what they struggle with
  • Run a pilot group with paying customersbest validation of them all
janelleallen.com

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Hey, I'm Merott

I'm an indie maker and freelance web developer from London.

I'm building my own business, because I'm terrible at following other people, and because I want my work to matter. I hope it will, to you and to your students.

Making progress, slowly and steadily, I'm also documenting and tweeting my journey every Monday @merott .

Thanks for visiting!

Merott