🗞 Course Creators Weekly #26 🗓 December 21st, 2020 - Storytelling if You're Not Good at Storytelling
Stories are important because as humans, we've evolved to engage with them. It's in our DNA. If you want to create impactful courses and be able to sell them, storytelling is a top skill to learn.
- Learn about the hero's journey and how every great story follows the same pattern
- ️ Understand that the journey isn't linear, but a cycle of ups and downs
- Listen for and notice the hero's journey in books and movies
- Put the spotlight on your audience's story more than your own
- Transport your audience to the stories you tell through vivid details
- Tell the point of your story; make it relevant to the audience and why they should care
- Create a "story bank" with your audience's stories as well as ones from your own life
- Tell more stories; it's the only way to become a better storyteller
- Pre-sell your course—brings you confidence and money + launch assets you can reuse
- Create and deliver the course to presale customers—gets you testimonials + feedback
- Fully launch, tweaking things based on earlier feedback + marketing with testimonials
Mariah briefly mentions her Rapid Validation System but doesn't go into detail. There's actually another video/article in which she does. I'll include it in next week's issue, but feel free to watch/read it now.
Did you know there's a term to describe our poor ability to plan and tendency to be overly optimistic when it comes to estimating things? It's called the Planning Fallacy!
- To become a better planner, start by simply setting aside more time for it
- Map out everything you need to do—not just the daily habits that will get you there
- Put them on your calendar—not daily tasks, but key milestones and time investments
- Don't confuse active planning with procrastination—done correctly, it's far from it
As always, I recommend reading the entire article, if it peaks your curiosity!