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πŸ‘Ž Course Creators Weekly #27 πŸ—“ December 28th, 2020 - Why Finding Your Niche Is Just Plain Bad Advice

Welcome to the final issue of Course Creators Weekly in 2020! πŸŽ‡

This week, Jeff Goins shares why "find your niche" is bad advice, Mariah Coz shares her Rapid Validation system, and Amy Porterfield talks about conversions.

Why Finding Your Niche Is Just Plain Bad Advice Why Finding Your Niche Is Just Plain Bad Advice
✏️ Article πŸ™Œ Building an Audience

Why Finding Your Niche Is Just Plain Bad Advice

Personally, I think the title of this article is a bit misleading, because it doesn't disagree with the idea of niching down, but how we do it. It argues that we should avoid segmenting the market based on demographics:

  • πŸ‘Ž
    "Find a niche" is bad advice, because people change, as do the niches they belong to
  • πŸ’Ž
    Define your audience based on ideas, passions and beliefs, not demographics
  • 😯
    Take a controversial stance you can defend, then find people who share your views
  • ✍️
    Try filling out the blanks: β€œEvery __________ can/should __________”
  • πŸ™Œ
    You will attract critics, as you should, but you'll also attract true fans

Here's my own attempt at that: β€œEvery online course should be cohort-based with self-organizing groups, with or without live coaching.” Hit reply if you'd like to talk more! πŸ˜‰

πŸ”— fizzle.co
How to Validate Your Online Course Idea and Pre-sell With a Rapid Validation Webinar How to Validate Your Online Course Idea and Pre-sell With a Rapid Validation Webinar
πŸ“Ή Video βœ”οΈ Idea Validation

How to Validate Your Online Course Idea and Pre-sell With a Rapid Validation Webinar

Mariah's Rapid Validation system is all about pre-selling your course by delivering a free webinar before making a commitment to create the full course. Here are her 7 steps from idea to validation:

  • 1️⃣
    Research the marketβ€”look at online reviews, YouTube and social media comments, etc
  • 2️⃣
    Create a rough outline, focused on learning outcomes + pick a presale price/name
  • 3️⃣
    Make a plan for next steps, assuming you make enough presales to validate demand
  • 4️⃣
    Create your webinar assets, including emails, slides, mockups, registration page, etc
  • 5️⃣
    Promote a free webinar for 7 days on whatever platform(s) your audience hangs out
  • 6️⃣
    Deliver the webinar, teach, and pitch your course / send replay emails + follow up
  • 7️⃣
    Decide if you've made enough presales to justify moving forward; revise if not

Personally, I think you should decide your presales threshold at step 3, otherwise by the time you're at step 7, you might convince yourself that you've made enough presales, no matter how many.

πŸ”— mariahcoz.com
Pivot Your Messaging: The Ultimate Checklist for Troubleshooting When Conversions Are Down Pivot Your Messaging: The Ultimate Checklist for Troubleshooting When Conversions Are Down
πŸŽ™ Podcast πŸ’° Sales & Marketing

Pivot Your Messaging: The Ultimate Checklist for Troubleshooting When Conversions Are Down

Not every launch will be successful, especially if you haven't done many. Do the best you can, but don't compare your first launch with industry standardsβ€”it's just not a fair comparison. Here are a few questions from Amy Porterfield to help you identify problems with your launch/marketing strategy (or do better on your first try):

  • 1️⃣
    Did you actually do enough, and go all in to get results? Be honest, and adjust!
  • 2️⃣
    Are you clear about your ideal customer's true desires, motivations and end goals?
  • 3️⃣
    Did you identify at least 3 main objections, addressing them clearly in your messaging?
  • 4️⃣
    Do you know who your ideal customers are, and did you speak their language?
  • 5️⃣
    Are you showing up authentically and communicating what sets you apart?

Listen for more details and to hear examples from Amy's own experience. πŸ‘‡

πŸ”— amyporterfield.com

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Hey, I'm Merott πŸ‘‹πŸ»

I'm an indie maker and freelance web developer from London.

I'm building my own business, because I'm terrible at following other people, and because I want my work to matter. I hope it will, to you and to your students.

Making progress, slowly and steadily, I'm also documenting and tweeting my journey every Monday @merott .

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Merott