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๐Ÿ—ž Course Creators Weekly #27 ๐Ÿ—“ December 28th, 2020 - Why Finding Your Niche Is Just Plain Bad Advice

Welcome to the final issue of Course Creators Weekly in 2020! ๐ŸŽ‡

This week, Jeff Goins shares why "find your niche" is bad advice, Mariah Coz shares her Rapid Validation system, and Amy Porterfield talks about conversions.

Why Finding Your Niche Is Just Plain Bad Advice Why Finding Your Niche Is Just Plain Bad Advice
โœ๏ธ Article ๐Ÿ™Œ Building an Audience

Why Finding Your Niche Is Just Plain Bad Advice

Personally, I think the title of this article is a bit misleading, because it doesn't disagree with the idea of niching down, but how we do it. It argues that we should avoid segmenting the market based on demographics:

  • ๐Ÿ‘Ž
    "Find a niche" is bad advice, because people change, as do the niches they belong to
  • ๐Ÿ’Ž
    Define your audience based on ideas, passions and beliefs, not demographics
  • ๐Ÿ˜ฏ
    Take a controversial stance you can defend, then find people who share your views
  • โœ๏ธ
    Try filling out the blanks: โ€œEvery __________ can/should __________โ€
  • ๐Ÿ™Œ
    You will attract critics, as you should, but you'll also attract true fans

Here's my own attempt at that: โ€œEvery online course should be cohort-based with self-organizing groups, with or without live coaching.โ€ Hit reply if you'd like to talk more! ๐Ÿ˜‰

fizzle.co
How to Validate Your Online Course Idea and Pre-sell With a Rapid Validation Webinar How to Validate Your Online Course Idea and Pre-sell With a Rapid Validation Webinar
๐Ÿ“น Video โœ”๏ธ Idea Validation

How to Validate Your Online Course Idea and Pre-sell With a Rapid Validation Webinar

Mariah's Rapid Validation system is all about pre-selling your course by delivering a free webinar before making a commitment to create the full course. Here are her 7 steps from idea to validation:

  • 1๏ธโƒฃ
    Research the marketโ€”look at online reviews, YouTube and social media comments, etc
  • 2๏ธโƒฃ
    Create a rough outline, focused on learning outcomes + pick a presale price/name
  • 3๏ธโƒฃ
    Make a plan for next steps, assuming you make enough presales to validate demand
  • 4๏ธโƒฃ
    Create your webinar assets, including emails, slides, mockups, registration page, etc
  • 5๏ธโƒฃ
    Promote a free webinar for 7 days on whatever platform(s) your audience hangs out
  • 6๏ธโƒฃ
    Deliver the webinar, teach, and pitch your course / send replay emails + follow up
  • 7๏ธโƒฃ
    Decide if you've made enough presales to justify moving forward; revise if not

Personally, I think you should decide your presales threshold at step 3, otherwise by the time you're at step 7, you might convince yourself that you've made enough presales, no matter how many.

mariahcoz.com
Pivot Your Messaging: The Ultimate Checklist for Troubleshooting When Conversions Are Down Pivot Your Messaging: The Ultimate Checklist for Troubleshooting When Conversions Are Down
๐ŸŽ™ Podcast ๐Ÿ’ฐ Sales & Marketing

Pivot Your Messaging: The Ultimate Checklist for Troubleshooting When Conversions Are Down

Not every launch will be successful, especially if you haven't done many. Do the best you can, but don't compare your first launch with industry standardsโ€”it's just not a fair comparison. Here are a few questions from Amy Porterfield to help you identify problems with your launch/marketing strategy (or do better on your first try):

  • 1๏ธโƒฃ
    Did you actually do enough, and go all in to get results? Be honest, and adjust!
  • 2๏ธโƒฃ
    Are you clear about your ideal customer's true desires, motivations and end goals?
  • 3๏ธโƒฃ
    Did you identify at least 3 main objections, addressing them clearly in your messaging?
  • 4๏ธโƒฃ
    Do you know who your ideal customers are, and did you speak their language?
  • 5๏ธโƒฃ
    Are you showing up authentically and communicating what sets you apart?

Listen for more details and to hear examples from Amy's own experience. ๐Ÿ‘‡

amyporterfield.com

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Hey, I'm Merott ๐Ÿ‘‹๐Ÿป

I'm an indie maker and freelance web developer from London.

I'm building my own business, because I'm terrible at following other people, and because I want my work to matter. I hope it will, to you and to your students.

Making progress, slowly and steadily, I'm also documenting and tweeting my journey every Monday @merott .

Thanks for visiting!

Merott