Course Creators Weekly #28 🗓 January 4th, 2021 - Failed Businesses, Regrets, and Lessons Learnt
Happy New Year!
This week, Pat Flynn talks about his business failures, his regrets, and the lessons he learnt from them. I also share with you an article on content marketing, and a little bit of motivational content from Seth Godin and Marie Forleo!
I hope this gives you a boost of energy to kick off the new year with excitement and enthusiasm. I wish you the most amazing year ahead!
It Has Happened More than You Know (Business Failures)
In this episode, Pat Flynn shares his failures, and the lessons he learnt from them.
One of those failures was giving in to impostor syndrome and not creating an online course because he was too afraid to get in front of the camera. He started to doubt he had something to teach, and that people would trust him. If you're feeling the same, make sure to watch the video!
Here are some of my key takeaways:
- Don't give in to impostor syndrome
- Accept that failure is part of the process
- Share your ideas and talk to people—don't rush into building them
- Don't chase the money; be there to help people, doing what you're excited about
- Learn from past failures, but look to the future and keep moving forward
How to Amplify Your Content Marketing
- Define your content goals—avoid vanity metrics, focus on outcomes
- Understand the types of content that your audience engage with the most
- Cross-post, or even better, repurpose your content across multiple platforms
- Ensure clear CTAs at every stage in the user journey
- Check how your links appear when shared on social media
- Reduce the number of clicks it takes to go from viewing your content to your goal
- Use analytics tools to help you understand what's delivering results and what is not
The articles goes into more details with lots of examples on how to do those things. I recommend taking the time to read through it!
Online Marketing Tips w/ Seth Godin: Free Ideas Spread
- Build trust and gain attention by sharing your ideas + knowledge for free, because…
- Trust and attention come from firsthand experience—free samples give people that
- Unlike factories, giving out lots of free samples won't put you out of business