Course Creators Weekly #29 🗓 January 11th, 2021 - How one creator made $1,332,400 across 6 revenue streams

This is a Twitter thread from Ryan Gum, in which he summarises a video Ali Abdaal posted to his YouTube channel, sharing his story and earnings for 2020.

Ryan's breakdown is fantastic, you should absolutely check it out! I also recommend watching Ali's full video on YouTube.

Here are my key takeaways (trying to not butcher Ryan's already superb summary):

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  It can take years of consistency and perseverance to build a sizeable audience
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  You need luck too, but when you're consistent, all you need is one viral blip
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  Consider your unique position/skills, and how you might leverage that to help others
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  Give before you ask—earn the privilege and trust to charge for your content
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  "Find a product for your audience, not an audience for your product."
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  Create multiple tiers—some people will pay a premium price for a premium experience
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  Double down on your best marketing channel, even if you have multiple
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  Consider how you might diversify your income beyond just courses

Again, be sure to check out Ryan's Twitter thread or Ali's video on YouTube.

It's a pretty short (but powerful) post from Ali Abdaal's own weekly newsletter:

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  Quality comes from repetitive practice, not from endless refinement
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  Your first attempts (note: plural) will suck—get them over with, quickly
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  If you haven't created a course yet, just do it—make sure it sucks when you publish it
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  If you have created a course, create another (or a new version) that's marginally better

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  Remember that words have a job, and…
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  Your content is only too long if the extra words get in the way of that job
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  Focus on the reader, the information they need, and the knowledge you must convey