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๐Ÿ—ž Course Creators Weekly #30 ๐Ÿ—“ January 18th, 2021 - What Does "Adding Value" Really Mean

This week, Pat Flynn talks about adding value, Wes Bos talks about fair pricing through Parity Purchasing Power, and Jacques Hopkins talks about online course platforms! ๐Ÿ‘€

What Does "Adding Value" Really Mean? What Does "Adding Value" Really Mean?
๐Ÿ“น Video ๐Ÿง  Mindset

What Does "Adding Value" Really Mean?

  • ๐Ÿ‘‚
    Start by listening and acknowledging peopleโ€”sometimes that's all it takes
  • ๐ŸŽฏ
    Niche down, so you can uncover specific problems a specific group of people face
  • ๐Ÿ‘‹
    Make a list of people in your market + where they hang out, so you may reach them
  • ๐Ÿ†
    Find out what's important to them, and how you can help them reach their goals
  • ๐Ÿง 
    Understand the Curse of Knowledgeโ€”your "basic" knowledge could be invaluable
  • โ™พ
    Play the long gameโ€”it takes time
Pat Flynn via youtube.com
Parity Purchasing Power Parity Purchasing Power
โœ๏ธ Articleย ย +ย ย ๐ŸŽ™ Podcast ๐Ÿ’ฐ Sales & Marketing

Parity Purchasing Power

Parity Purchasing Power is about affordable and fair pricing for as many people as possible, regardless of where they live and how much they earn.

Here's why Wes Bos offers PPP discounts on his courses:

  • ๐ŸŒ
    Make your content accessible to people all around the worldโ€”impact more lives
  • ๐Ÿ’ณ
    Cut down on piracy and credit card theft: less revenue > lost revenue
  • ๐Ÿ“ˆ
    Sell moreโ€”PPP is about affordability, so it can actually lead to more sales
  • ๐ŸŽซ
    Save on time and effort of generating custom coupons

If you want to learn more, check out the blog post, or listen to this episode of the Syntax.fm podcast.

Interested in offering PPP? Check out Parity Bar.

What Online Course Platform I'm Moving To What Online Course Platform I'm Moving To
๐ŸŽ™ Podcast ๐Ÿ“ฆ Hosting & Delivery

What Online Course Platform I'm Moving To

Jacques Hopkins had his Piano course hosted on ClickFunnels for years, and only recently he decided it was time to switch. That's what he talks about in this episode. Here are my key takeaways:

  • ๐ŸŽฏ
    Your choice of platform isn't important, so long as your students get results
  • ๐Ÿ™Œ
    If you want community, having your course + community together can be a big plus
  • ๐Ÿ“ฑ
    Consider if a branded mobile app is something your audience needs or cares about
  • ๐Ÿ”ฐ
    If you're just starting out, stick with simple choices that require the least upfront work
  • ๐Ÿ’ฏ
    Consider your students' taste + needsโ€”pick what's right for you and them

In case you're wondering (aren't you?), Jacques went with something I've never heard of before, and neither had he: BuddyBoss. There's a lot of context behind that choice, so if you're interested to know more, I suggest having a listen! ๐Ÿ‘‡


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Hey, I'm Merott ๐Ÿ‘‹๐Ÿป

I'm an indie maker and freelance web developer from London.

I'm building my own business, because I'm terrible at following other people, and because I want my work to matter. I hope it will, to you and to your students.

Making progress, slowly and steadily, I'm also documenting and tweeting my journey every Monday @merott .

Thanks for visiting!