Xebel Logo

🗞 Course Creators Weekly #31 🗓 January 25th, 2021 - Building an audience for a 5-figure launch

This week, Nat Eliason talks about building an audience for a successful launch, Andrew Barry talks about Transformational Online Courses, and Marie Poulin shares the behind-the-scenes of one of her earliest courses! 👀

If you're planning to create a course, you might be interested to know that On Deck is launching a Course Creator Fellowship. I really look forward to this!

How I Built an Audience for a 5-Figure Launch How I Built an Audience for a 5-Figure Launch
📹 Video 🙌 Building an Audience

How I Built an Audience for a 5-Figure Launch

  • 🙌
    Having an audience can be the key differentiator between success and failure
  • 📧
    Start an email list—own your audience + control distribution
  • 🎁
    Give away a "Super Freebie"—something so good that makes signing up a no-brainer
  • 🤝
    Leverage other people's credibility through win-win deals—don't try to use them
  • 💁🏾‍♀️
    Become active + helpful in your audience's communities—avoid hasty self-promotion
  • 👋🏼
    Encourage people to invite their friends—start by asking + reward them
  • 🔍
    Put your content on a blog, and learn about SEO to draw people in

Watch the video (it's only 10 minutes) for some great examples! 👇

Nat Eliason via youtube.com
The currency of education is transformation The currency of education is transformation
✏️ Article 🎉 Student Success

The currency of education is transformation

Andrew Barry talks about Transformational Online Courses (TOCs) and why they're important. When people feel transformed, they tell others, new people join and experience their own transformation, starting a cycle! 🔁

The key lessons below are based on 8 features of TOCs that Andrew shares in his article:

  • 🏆
    Prioritise the student learning experience—cater to their individual needs
  • 💯
    Ensure students can trust in your skills and ability to teach—be a role model
  • 🗣
    Create communities for knowledge-sharing, feedback and accountability
  • 🛠
    Push for outcomes—encourage learning through practice with capstone projects
  • 🏃🏾‍♀️
    Mix self-paced content with live interactions and cohort-based learning sprints
  • 👋
    Aim to stay platform-agnostic—meet your students where they already are
  • 💰
    TOCs are invaluable, life-changing assets—don't overlook that
  • 😍
    To create transformation, you must feel passionate about what you teach

This gets meta…

Andrew is joining On Deck to help course creators deliver Transformational Online Courses. If you're interested in joining their first cohort (I am), you can sign up here.

Andrew Barry via curiouslionlearning.com
Behind the scenes of creating, launching and marketing an online program Behind the scenes of creating, launching and marketing an online program
✏️ Article 🥗 Mixed Salad

Behind the scenes of creating, launching and marketing an online program

  • 🌫
    Allow yourself to get started on fuzzy, imperfect ideas
  • 🤓
    Don't use "learning" as an excuse to procrastinate indefinitely
  • 😬
    Launching a product is scary, but do it anyway—fear will not go away
  • 👩🏻‍🏫
    You don't need content to sell an idea—you can start with coaching + community
  • 👋
    Put yourself out there, ask for feedback and opinions to help validate your idea
  • 👂
    Listen to and care for your audience regardless of how much they're paying you
  • 🧪
    See your first launch as an experiment and a learning experience, not your big break
mariepoulin.com

Get this stuff weekly 💌

Once a week, receive 3 hand-picked articles, videos, or podcast episodes, with bite-sized summaries to help you run a successful online course business! 💰

Read 'em first

Hey, I'm Merott 👋🏻

I'm an indie maker and freelance web developer from London.

I'm building my own business, because I'm terrible at following other people, and because I want my work to matter. I hope it will, to you and to your students.

Making progress, slowly and steadily, I'm also documenting and tweeting my journey every Monday @merott .

Thanks for visiting!

Merott