🗞 Course Creators Weekly #36 🗓 March 1st, 2021 - The Rise of Cohort-based Courses
Ish Baid talks with Billy Broas about the rise of cohort-based courses, Julia Saxena talks about the merits of application-only courses, and Brian Green shares some tactics to help you persevere as a creator.
"There's no way universities can keep up. What you need is an institution or a program that's more nimble and flexible. A cohort is a perfect place to do that."
- CBCs are on the rise thanks to improved video tech, and accelerated by COVID
- Be aware of your expert biases and try to adopt a beginner's mindset
- Get clear on your course's value proposition and ROI for students
- Think beyond professional development—what hobbies could you teach?
- Be prepared to work hard and wear lots of different hats—it's a business venture
This one's almost verbatim from Julia's mini-essay. It's short, but too good not to share!
- Hand-select the students who are most likely to succeed
- Let your prospects sell themselves—find out about their goals
- Answer questions—find areas for improvement in your marketing
- Keep the quality of your course community high by selecting best-fit students
- Avoid impulse buyers—reduce the risk of dropouts and refunds
- Add an element of exclusivity—like scarcity, it makes people want it even more
I'd like to add a 7th reason!
- Get students to set their intentions from the get-go + feel more motivated to succeed
3 common reasons you might hit a wall…
- Creating your course is taking longer than you expected
- Other important obligations are draining your time and energy
- You're dissatisfied with the quality of the course material
What to do…
- Accept that your estimates are probably off, especially your first—you'll get better
- Consider outsourcing mundane tasks or anything that doesn't require your expertise
- Adjust your expectations and try to focus on making incremental progress
- Acknowledge this: your first few courses will suck (my own twist on Brian's words)
- Find the gaps in quality, assess if they'll affect student satisfaction, let 'em go if not
- Seek feedback to validate your assumptions and find improvement areas
- Take breaks, don't sacrifice your health, and celebrate progress with small rewards
- Ship fast—don't wait until you have all the materials before you launch
- Be prepared to pivot, if you discover that's what you need to do