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πŸ—ž Course Creators Weekly #43 πŸ—“ April 19th, 2021 - A framework for Course-Market fit

Wes Kao shares a framework for building an effective CBC that's uniquely yours, Khe Hy talks with Andrew Barry about market validation, and Julia Saxena talks tools! 🧰

Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit
✏️ Article ✊ Cohort-Based Courses

Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit

Courses are complex systems with interdependent parts (levers) influencing one another.

In this article, Wes Kao presents her Course Mechanics Canvas, a framework and 12 levers you can pull on to design and deliver a cohort-based course that's uniquely yours, while following best practices from the most successful CBCs.

Here are the 12 levers:

  • πŸ•
    Length
  • πŸ•‘
    Number of students
  • πŸ•’
    Price
  • πŸ•“
    Intensity
  • πŸ•”
    Project-driven
  • πŸ••
    Group interaction
  • πŸ•–
    Coach involvement
  • πŸ•—
    Instructor involvement
  • πŸ•˜
    Production value
  • πŸ•™
    Pre-recorded content
  • πŸ•š
    Application process
  • πŸ•›
    Cohort frequency

Some levers are highly interdependent and "move" together:

  • πŸ™ŒπŸ½
    Intensity, Project-driven, Group Interaction
  • πŸ’πŸΌ
    Number of students, coach involvement, instructor involvement
  • πŸ’Έ
    Length and price

Some key takeaways:

  • πŸ’«
    Begin with the transformationβ€”bigger transformation = more value/leverage needed
  • β˜‘οΈ
    Binary outcomes promise bigger transformations + value than Spectrum outcomes do
  • πŸ“”
    The levers you pull depend on your existing assets + constraints + personal preferences
  • ❣️
    Start with the levers you care most about / trust your gutβ€”you can always revise later
  • πŸ’ͺ🏽
    Lean into your strengths, natural inclinations, and what's practical for you, not others
  • πŸ‘€
    In the beginning, it's OK to mimic othersβ€”you'll develop your own style over time
  • πŸƒπŸΏβ€β™€οΈ
    The most transformational courses tend to be intensive, project-driven and interactive
  • πŸ’πŸ»
    Use coaches (aka mentors) to scale your cohorts while limiting your own involvement
  • πŸ‘ŒπŸΌ
    The ideal length + price for a course depend on the students' perceived value of time

Whether or not you're creating a cohort-based course, it's absolutely worth checking out the article for more context, more tips, and plenty of examples/case studies that are relevant to any type of course.

The case studies are full of additional insights! πŸ‘‡πŸΌ

Wes Kao via weskao.com
Khe Hy on Market Validation and Teaching Khe Hy on Market Validation and Teaching
πŸ“Ή Video βœ”οΈ Idea Validation

Khe Hy on Market Validation and Teaching

"You never want to compete with someone who's having fun and genuinely cares." β€”Khe Hy

  • πŸ“ž
    Validate your course idea through 1:1 or group coaching, if you're not doing it already
  • πŸ’πŸΏ
    Get a first-hand look into people's daily challenges by coaching in small group settings
  • πŸ’³
    Sell something, however small it may beβ€”it'll expose you to a whole new set of skills
  • βš–οΈ
    When it comes to idea validation, a single actual sale > subscriber/follower count
Khe Hy w/ Andrew Barry via youtube.com
What tools do you need to run a CBC? What tools do you need to run a CBC?
🐦 Twitter Thread πŸ“¦ Hosting & Delivery

What tools do you need to run a CBC?

Julia Saxena has written a great overview of the bunch of tools you need to create and sell a cohort-based course.

  • 🌐
    Creating your sales page: most course platforms, landing page builders, even Notion
  • πŸ’΅
    Accepting payments: course platforms do this, or you can use services like Gumroad
  • πŸ“§
    Emailing students: newsletter tools (e.g. ConvertKit) would workβ€”regular email too!
  • πŸ“‹
    Surveying students: onboard and offboard students with Google Forms, Typeform, etc
  • πŸ—“
    Scheduling sessions: use a shared calendar (e.g. Google Calendar), or tools like Luma
  • πŸ’»
    Hosting live sessions: Zoom is a great optionβ€”you might need the Pro plan
  • πŸ‘‹πŸΌ
    Letting students interact: Slack, chat apps like Telegram, or community tools like Circle
  • πŸ—ƒ
    Hosting your content/recordings: most course platforms will doβ€”some also use Circle

Check out Julia's atomic essay for more context and examples of tools. While you're at it, you should definitely follow her on Twitter! πŸ‘‡πŸΌ

Julia Saxena via twitter.com

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Hey, I'm Merott πŸ‘‹πŸ»

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