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๐Ÿ—ž Course Creators Weekly #5 ๐Ÿ—“ July 27th, 2020 - The Genius of @pjrvs's $200k/year Sales Funnel

This week's issue has a Marketing & Sales theme. Hope you enjoy! ๐Ÿ’ฐ

The Genius of @pjrvs's $200k/year Sales Funnel
๐Ÿฆ Twitter Thread ๐Ÿ’ฐ Marketing & Sales

The Genius of @pjrvs's $200k/year Sales Funnel

Here's how he does itโ€ฆ

  • โœ๏ธ
    Well-researched blog articles bring in qualified leads
  • ๐Ÿ“ง
    A subscription form captures leadsโ€”no selling
  • ๐Ÿ‘
    The first email sets expectations about who it's for
  • ๐ŸŽ‰
    Builds interest by sharing his personal success story
  • ๐Ÿ‘‘
    Presents social proof, builds authority
  • โณ
    Creates a feeling of scarcity and urgency
RabbitRabbitHQ via twitter.com
Stop Hating Sales and Start Loving Selling Your Courses
๐ŸŽ™ Podcast ๐Ÿ’ฐ Marketing & Sales

Stop Hating Sales and Start Loving Selling Your Courses

  • ๐ŸŽ
    Be generousโ€”provide free value
  • ๐Ÿ“ฆ
    Create content once, reuse + distribute via multiple channels
  • ๐Ÿ’ฐ
    Have paid products always present, but never pushy
  • ๐Ÿค‘
    Presell your coursesโ€”validates your idea, and forces you to deliver
  • ๐Ÿ—ฃ
    Have students already? Use their language to describe your offering
  • ๐ŸŽฏ
    Get specific about your promised results
  • ๐Ÿ“ฎ
    Sales isn't slimy if you see it as an invitation
  • ๐Ÿค
    Don't overthink your pricingโ€”go with what feels fair
  • ๐ŸŽ™
    Make an effort to appear on other people's platforms
  • ๐Ÿค
    Start small
instructorhq.com
The Five Levels of Awareness and Your Online Course
โœ๏ธ Article ๐Ÿ’ฐ Marketing & Sales

The Five Levels of Awareness and Your Online Course

  • ๐Ÿ’๐Ÿฝโ€โ™€๏ธ
    Create something people want, AND help build their awareness
  • ๐Ÿคฏ
    People may be unaware a problem exists, fully aware of problems AND solutions, or somewhere in between
  • โš–๏ธ
    Know where you audience stands on that scaleโ€”it affects how you market to them
  • ๐Ÿค•
    For people who are unaware they have a problem, focus on their pains
  • ๐Ÿคด
    For people who are aware of problems and solutions, offer case studies and social proof to prove you're the best solution for them
  • ๐Ÿ“ง
    Email marketing, webinars, and videos are great ways to build awareness
janelleallen.com

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Hey, I'm Merott ๐Ÿ‘‹๐Ÿป

I'm an indie maker and freelance web developer from London.

I'm building my own business, because I'm terrible at following other people, and because I want my work to matter. I hope it will, to you and to your students.

Making progress, slowly and steadily, I'm also documenting and tweeting my journey every Monday @merott .

Thanks for visiting!

Merott