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๐Ÿšœ Course Creators Weekly #51 ๐Ÿ—“ June 14th, 2021 - Stop waiting for the ripe idea

Salman talks about farmers and creators, Ashlyn Carter talks launch prep, and Tiago Forte shares the 8 biggest improvements to Building a Second Brain, cohort 12.

Stop Waiting for the Ripe Idea Stop Waiting for the Ripe Idea
โœ๏ธ Article ๐Ÿง  Mindset

Stop Waiting for the Ripe Idea

Such a great analogy and beautifully-written article from Salman.

  • ๐Ÿšœ
    Like a farmer, you'll never be certain how your creation will taste when it's harvested
  • ๐ŸŽ
    Avoid judging your fruit too soonโ€”practice, so you'll learn to recognise good from bad
  • ๐Ÿฅ•
    Publish imperfect ideasโ€”"an idea doesnโ€™t need to be perfect in order to be ready."
  • ๐Ÿฝ
    Don't be so picky that your consumers are left hungryโ€”let the people eat

Check out the article to learn more! ๐Ÿ‘‡๐Ÿป

Salman via salman.io

"We often eat fruit that isnโ€™t perfectly ripe. The fruit in the hand today is more filling than the promise of perfection tomorrow. As creators, we mustnโ€™t be so picky that our consumers are left hungry. Let the people eat."

Pre-Launch Workflow: Everything I Do the Week Before I Launch! Pre-Launch Workflow: Everything I Do the Week Before I Launch!
๐Ÿ“น Video ๐Ÿ’ฐ Sales & Marketing

Pre-Launch Workflow: Everything I Do the Week Before I Launch!

Ashlyn Carter shares her tips on how to prepare for going into launch mode:

  • ๐Ÿ“ผ
    Prepare to feel like a broken record, repeating the same offer in lots of different ways
  • ๐ŸŽ’
    Prepare everything before your launchโ€”all the assets, social media posts, bonuses, etc
  • ๐Ÿ—“
    Clear your schedule so that during launch, your only job is talking to actual people
  • ๐Ÿ™Œ๐Ÿป
    Have drafts ready to publish, but don't automate it allโ€”mix in some realtime vibe
  • ๐Ÿ–ผ
    Think about your environment and visual cues that can help you get in the zone
  • ๐Ÿ’ฌ
    Use testimonials from past clients/students to fight the inevitable impostor syndrome
  • ๐Ÿฑ
    Get your household affairs in orderโ€”e.g. plan meals + set your family's expectations
Ashlyn Carter via youtube.com
The 8 Biggest Improvements in Building a Second Brain 12 The 8 Biggest Improvements in Building a Second Brain 12
โœ๏ธ Article โœŠ Cohort-Based Courses

The 8 Biggest Improvements in Building a Second Brain 12

In a cohort-based course, every cohort is an iteration and an opportunity for new improvements. Back in April, Tiago Forte shared the biggest improvements to cohort 12 of his flagship course, Building a Second Brain.

Here they are, in actionable terms:

  • ๐Ÿ“น
    Invest in production quality
  • ๐Ÿ”€
    Split your curriculum into beginner and advanced tracks
  • ๐Ÿ™‹๐Ÿปโ€โ™‚๏ธ
    Recruit alumni mentors to help deliver a more intimate experience for students
  • ๐Ÿค
    Offer "Feedback Pods"โ€”small, opt-in groups for accountability, support + feedback
  • ๐Ÿ’ฌ
    Create a space for community discussions that reflect the split curriculum model
  • ๐Ÿ‘‹
    Organise informal social events to help students meet and form new relationships
  • ๐Ÿ”
    Create a searchable student directory, enabling alumni to find and meet each other
  • ๐Ÿ
    Create digital workbooks, enabling students to track their progress through milestones

Bear in mind some of these only make sense at scale. For example, investing in production quality for your first course may be a waste of time and money (unless production is the thing you teach.)

Check out Tiago's article for more details! ๐Ÿ‘‡๐Ÿป

Tiago Forte via fortelabs.co

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Hey, I'm Merott ๐Ÿ‘‹๐Ÿป

I'm an indie maker and freelance web developer from London.

I'm building my own business, because I'm terrible at following other people, and because I want my work to matter. I hope it will, to you and to your students.

Making progress, slowly and steadily, I'm also documenting and tweeting my journey every Monday @merott .

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