Course Creators Weekly #56 🗓 July 19th, 2021 - How to stand the f*** out
Louis Grenier meets with Joe Glover to share his story and tell us how we can radically stand out in a saturated market. This is an amazing talk that's worth listening to whether you're building your personal brand as a creator or positioning your SaaS product.
1. Get rid of your self-limiting beliefs
- Standing out is risky—of course, but you must take risks, or you may never get noticed
- Going against the grain is scary, but you don't stand out by accepting the status quo
- Failing to focus on ONE thing because you're afraid of missing out, leads to mediocrity
2. Pick a direction
- Define your ONE purpose—without this, you'll end up saying 'yes' to everything
- Write your own obituary in 12 words or less, as a business or as an individual
- Ask people who know you, to tell you what they think your unique ability is
3. Obsess over your customers
- Understand the psychology of human behaviour and how we make decisions
- Talk to at least 3 customers—act like a journalist, not a sales person
- Apply "Jobs to Be Done" to understand their story—ask great questions
- Go to the edge of the map—look for extreme desires, pains, triggers, disliked clichés
4. Identify the status quo
- Identify and lean against the status quo—use it to position and differentiate yourself
- Think and look beyond direct competitors for the status quo
- Don't hate the players, hate the game—don't make enemies
5. Engineer your uniqueness
- Plot everything you do that bring value to people
- Remove anything that's against your purpose, or
- …not the thing your customers love (use what customers have told you), or
- …are considered clichés, or
- …doesn't solve your customer's biggest pain
- Add what serves your purpose, that customers love, or solves the biggest pain
- Remove more than you add—it's more impactful
6. Show it to the world
- Be radically clear: use your customer's own words
- Be radically generous—share everything you know, for free
- Be radically confident—challenge the status quo with authority
Joe Glover has also written an accompanying blog post with his own summary. Check it out to learn more!
Rob Hardy shares a 5-step process for finding your niche.
- Audit yourself—brainstorm niche ideas that fit in with your identity and passions
- Form a hypothesis—pick an idea that pulls you the most emotionally, to start validating
- Research—build out a database (Market Map) of the major players in the niche
- Dive deeper—once you've validated a niche, immerse yourself in it to ensure it fits you
- Commit—make the commitment to show up and serve your people generously
Check out Rob's article to go much more in depth. Seriously, there's a lot in there!
We seem obsessed with completion rates of online courses, and I don't like it.
- What does "completion" even mean? Attend every session? Do every assignment?
- Completion rates distract us from what truly matters: transformation of individuals
- Survey your students at regular intervals over weeks, months, or even years
- Challenge yourself to collect as many success stories as you can—that's your success
P.S. If you enjoyed this short essay, I'd appreciate a ❤️ or a retweet! 😉