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๐Ÿ… Course Creators Weekly #61 ๐Ÿ—“ August 23rd, 2021 - The Golden Rule of Building an Audience

Rob Hardy advocates for playing the long game, Ashlyn Carter shares her P.A.R.I.S copywriting formula, and Kaleigh Moore writes about launching with a small audience.

Play the long game (+ the golden rule) Play the long game (+ the golden rule)
โœ๏ธ Article ๐Ÿ™Œ Building an Audience

Play the long game (+ the golden rule)

Rob Hardy writes about building trust, and treating your audience the way you want to be treated. Two fantastic articles, one summary:

  • ๐ŸŒ
    Take the slow and steady pathโ€”don't trade your audience's trust for short-term gains
  • ๐Ÿ˜ต
    Stop blindly following advice or applying tactics from other creators (including mine)
  • ๐Ÿ‘Ž๐Ÿพ
    Don't use tactics on your audience that you wouldn't appreciate being used on you

Check out Rob's 'the golden rule' (don't skip this), and his article below to learn more! ๐Ÿ‘‡๐Ÿป

๐Ÿ”— Rob Hardy via ungated.media
The One Proven Copywriting Formula You Need The One Proven Copywriting Formula You Need
๐Ÿ“น Video ๐Ÿ’ฐ Sales & Marketing

The One Proven Copywriting Formula You Need

In this video, Ashlyn Carter shares her P.A.R.I.S copywriting formula for writing effective sales copy. Here's the high-level breakdown:

  • ๐Ÿ˜ฌ
    Problemโ€”identify the pain point or the challenge your audience want to overcome
  • ๐Ÿ˜ฐ
    Agitationโ€”talk about the pain point or challenge, using your audience's own words
  • ๐Ÿ˜˜
    Remindโ€”remind your audience what they want, digging deep into their story
  • ๐Ÿ˜ฏ
    Interestโ€”grab your audience's attention by sharing facts or taking a hard stance
  • ๐Ÿ˜Ž
    Solutionโ€”pitch your solution and how you can help your audience get what they want

Check out the video to learn more and see examples of how Ashlyn's clients have implemented the formula into their sales copy.

๐Ÿ”— Ashlyn Carter via youtube.com

Also, here's the article version of the P.A.R.I.S formula on Ashlyn's website.

You don't need a giant email list for a successful launch You don't need a giant email list for a successful launch
โœ๏ธ Article ๐Ÿ’ฐ Sales & Marketing

You don't need a giant email list for a successful launch

It's possible to have a successful launch with a small, dedicated group of subscribers. In this article from the ConvertKit blog, Kaleigh Moore shares plenty of tips and a few great stories.

Here are some of the biggest takeaways:

  • ๐Ÿ’ฏ
    Having the right people on your list is more important than the size of the list
  • ๐Ÿ’๐Ÿปโ€โ™‚๏ธ
    Build trustโ€”share your expertise freely before trying to sell anything
  • ๐Ÿ‘€
    Think about what your audience/clients already ask of you to find opportunities
  • ๐Ÿค™
    Personalise your offering, doing things that don't scale to leverage your small list
  • ๐Ÿ’Ž
    Use exclusivity and scarcity to turn a small list from an obstacle into an opportunity

Check out the article for lots more tips, and case studies of 4 content creators who've been there, done that: Corey Haines, Louis Nicholls, Samar Owais, and Erin Flynn.

๐Ÿ”— Kaleigh Moore via convertkit.com

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Hey, I'm Merott ๐Ÿ‘‹๐Ÿป

I'm an indie maker and freelance web developer from London.

I'm building my own business, because I'm terrible at following other people, and because I want my work to matter. I hope it will, to you and to your students.

Making progress, slowly and steadily, I'm also documenting and tweeting my journey every Monday @merott .

Thanks for visiting!

Merott