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🚒 Course Creators Weekly #64 πŸ—“ September 13th, 2021 - Dickie Bush on Feedback Loops

Jay Clouse talks with Dickie Bush about writing online, Wes Kao presents the Course Mechanics Canvas, and Andrew Barry talks with Khe Hy about market validation.

Dickie Bush on Feedback Loops Dickie Bush on Feedback Loops
πŸŽ™ Podcast πŸ₯— Mixed Salad

Dickie Bush on Feedback Loops

Jay Clouse talks with Dickie Bush about writing online, optimising for feedback loops, and Dickie's experience with building Ship 30 for 30.

On writing:

  • ✍🏻
    Write to distill your ideas, to clarify your thinking and understanding
  • πŸ€
    Create your own luck by consistently putting yourself and your ideas out in the world
  • πŸ“ˆ
    Publish consistently over a long period of time, like a year, and it will change your life
  • 🌐
    Recognise and appreciate the power of the Internet to help you spread your ideas
  • πŸ”
    Optimise for faster feedback loops to refine your ideasβ€”Twitter is great for this
  • βš™οΈ
    Create systems to help you speed up the process of writingβ€”try writing in batches

On building a course:

  • 🚧
    Stop looking for the perfect starting pointβ€”there'll be lots of surprises once you start
  • πŸ™ŒπŸΎ
    Think about how you might leverage the power of community to drive accountability
  • πŸ‘‹πŸΌ
    Measure engagement in your community and try to re-engage those who fade away
  • πŸ‘£
    Start by teaching somebody who's on the same journey as you, just one step behind
  • πŸ¦ΈπŸΎβ€β™€οΈ
    Find a partner who can help you take your course to the next, more advanced levels
  • πŸ‘ŒπŸ½
    Get comfortable with doing enoughβ€”there's an infinite number of things you could do

Listen to the episode for more insights! πŸ‘‡πŸ»

πŸ”— Jay Clouse + Dickie Bush via jayclouse.com

🌟 Picks from past editions

Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit
✏️ Article ✊ Cohort-Based Courses

Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit

Courses are complex systems with interdependent parts (levers) influencing one another.

In this article, Wes Kao presents her Course Mechanics Canvas, a framework and 12 levers you can pull on to design and deliver a cohort-based course that's uniquely yours, while following best practices from the most successful CBCs.

Here are the 12 levers:

  • πŸ•
    Length
  • πŸ•‘
    Number of students
  • πŸ•’
    Price
  • πŸ•“
    Intensity
  • πŸ•”
    Project-driven
  • πŸ••
    Group interaction
  • πŸ•–
    Coach involvement
  • πŸ•—
    Instructor involvement
  • πŸ•˜
    Production value
  • πŸ•™
    Pre-recorded content
  • πŸ•š
    Application process
  • πŸ•›
    Cohort frequency

Some levers are highly interdependent and "move" together:

  • πŸ™ŒπŸ½
    Intensity, Project-driven, Group Interaction
  • πŸ’πŸΌ
    Number of students, coach involvement, instructor involvement
  • πŸ’Έ
    Length and price

Some key takeaways:

  • πŸ’«
    Begin with the transformationβ€”bigger transformation = more value/leverage needed
  • β˜‘οΈ
    Binary outcomes promise bigger transformations + value than Spectrum outcomes do
  • πŸ“”
    The levers you pull depend on your existing assets + constraints + personal preferences
  • ❣️
    Start with the levers you care most about / trust your gutβ€”you can always revise later
  • πŸ’ͺ🏽
    Lean into your strengths, natural inclinations, and what's practical for you, not others
  • πŸ‘€
    In the beginning, it's OK to mimic othersβ€”you'll develop your own style over time
  • πŸƒπŸΏβ€β™€οΈ
    The most transformational courses tend to be intensive, project-driven and interactive
  • πŸ’πŸ»
    Use coaches (aka mentors) to scale your cohorts while limiting your own involvement
  • πŸ‘ŒπŸΌ
    The ideal length + price for a course depend on the students' perceived value of time

Whether or not you're creating a cohort-based course, it's absolutely worth checking out the article for more context, more tips, and plenty of examples/case studies that are relevant to any type of course.

The case studies are full of additional insights! πŸ‘‡πŸΌ

πŸ”— Wes Kao via weskao.com
Khe Hy on Market Validation and Teaching Khe Hy on Market Validation and Teaching
πŸ“Ή Video βœ”οΈ Idea Validation

Khe Hy on Market Validation and Teaching

"You never want to compete with someone who's having fun and genuinely cares." β€”Khe Hy

  • πŸ“ž
    Validate your course idea through 1:1 or group coaching, if you're not doing it already
  • πŸ’πŸΏ
    Get a first-hand look into people's daily challenges by coaching in small group settings
  • πŸ’³
    Sell something, however small it may beβ€”it'll expose you to a whole new set of skills
  • βš–οΈ
    When it comes to idea validation, a single actual sale > subscriber/follower count
πŸ”— Khe Hy w/ Andrew Barry via youtube.com

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Hey, I'm Merott πŸ‘‹πŸ»

I'm an indie maker and freelance web developer from London.

I'm building my own business, because I'm terrible at following other people, and because I want my work to matter. I hope it will, to you and to your students.

Making progress, slowly and steadily, I'm also documenting and tweeting my journey every Monday @merott .

Thanks for visiting!

Merott