Course Creators Weekly #67 🗓 October 4th, 2021 - The CBC Tech Stack
Dickie Bush shares the Ship 30 for 30 tech stack, Anthony Pompliano talks with Gagan Biyani about the future of education, and Andrew Barry talks with Robin Waite about pricing, productizing, and positioning.
I won't mention the tools here, but it's absolutely worth checking out no matter what stage you're at in your course-building journey.
- Live sessions
- Landing page
- Course hosting
- Internal operations
- Email communication
IMPORTANT: As Dickie points out, please don't get hung up on the tech stack. Ultimately, what matters is your students' success, not your tools!
Random Picks from past editions
On the education industry:
- People have become a lot more optimistic about online learning in the last decade
- Traditional education is losing its appeal as costs continue to rise
- Online education is becoming more viable as online courses improve in quality
On CBCs vs other models:
- Cohort-based learning isn't new—the tech to bring them online emerged only recently
- CBCs have a structure, with specific start and end dates, and people learning together
On CBC communities:
- People buy courses for the outcomes, but find themselves excited by the community
- CBCs have the same magic of making new connections in college or university
- Maven isn't necessarily a marketplace—not a marketing engine in the way Udemy is
- Maven wants to be your partner, allowing you to focus on your teaching as you scale
- Maven's goal is to build the largest faculty of the best instructors in the world
- The vision is for people to be able to build cross-functional skills through Maven
Listen to the conversation if you're curious to learn more about Maven, their approach to building the company and their vision for the future!
P.S. If you prefer to listen to the conversation in your podcast app, look for episode #604 of the Pomp Podcast.
"Slow down, create space, and charge your worth."—Robin Waite
This conversation between Andrew Barry and Robin Waite is extremely interesting if you're in the coaching business or selling productised services, but also if you're selling online courses. Here are some of my key takeaways:
- Charge more, but only once you know how to position and articulate your value
- Start with your goals, and reverse-engineer what you need to get there
- Hustle in the early days to build momentum, but know when to slow down
- Don't try to catch every wave—qualify your clients, work with ones that are a match
- Be careful of sharing prices too early in the coaching business—articulate value first
- When charging a premium, share your value prop and prices, then be quiet—let it sink
On pricing productised services:
- Need to know: What's the outcome? Over how long? Can you set a fixed price to that?
- Begin by selling at a fixed price, at your standard hourly rate
- Increase prices to just about too much for clients, and get comfortable with rejections
On pricing online courses:
- When delivering transformational learning, you can and should charge a premium price
- "Raise your game where you can." to help you stand out in an oversaturated market
- Start with your goals, break down the numbers, experiment, get feedback and iterate
- Don't get into online courses for the wrong reasons—it's not passive income