Course Creators Weekly #69 🗓 October 18th, 2021 - From Beach Volleyball to Online Courses
In this article, Stefy Bolaños shares 4 key learnings from her Dad's everyone-here-plays-beach-volleyball tradition.
Here are my 4 key takeaways based on those learnings:
- Create a safe space for students to learn through failure—mastery by trial and error
- Teach the fundamentals and the first principles—let everything else build on that
- Give constructive, directed feedback—design a tight feedback loop, even if automated
- Create a supportive, fun culture, with honesty, vulnerability and trust—show, don't tell
Check out Stefy's article. I'm sure you'll have your own takeaways too!
Thanks, Josh! 😊
Growing a newsletter is not easy. At times it feels like pushing a boulder uphill, but then you get a shout-out like that, and BAM!
Here's Josh's own, awesome newsletter: For The Interested (you're interested! )
Random Picks from past editions
- To create a course, you must come from a place of service and helping others
- People don't buy courses—they buy the outcome
- You must know for whom you're creating transformation
- You don't need to teach a unique topic, but you need a unique advantage
- Find your niche—even a small one can be profitable with a premium course
- Do you need your own audience? Not necessarily, but even a small one can help
- Don't have an audience? Go where they hang out, watch and join discussions
- Learn to speak your target audience's language
- Keep your videos short, and stick with one action item per video
- Keep your course as long as it needs to be to create transformation—no more
- Start with a few people—build confidence, improve your process, get testimonials
- If you can't find a few people to Beta test with, how will you find more later?
- Remember: "Your earnings are a byproduct of how well you serve your audience"
How to outline a course
- Take a post-it note and write down where people are right now in their journey
- On another post-it note, write down where they want to go (the transformation)
- Brainstorm everything you can teach to help them get there, one idea per note
- Group your post-it notes into logical clusters, then re-order them
- Fill the gaps, remove the duplicates, and there you have your modules
- Make sure your course idea has legs before investing time, energy and money into it
- Remember that the only true validation is sales—everything else is pre-validation
- Surveys: ask your audience about their challenges and solutions they've already tried
- Customer discovery interviews: talk to people—pay attention to the language they use
- e-Stalking: become a part of your target audience's community and listen intently
- Be wary of people "lying" to please you or avoid discomfort—we're only human
- Combine these ideas—e.g. interview survey respondents or e-stalk to verify answers