Course Creators Weekly #7 🗓 August 10th, 2020 - Lead Magnet Ideas that ACTUALLY WORK

This an hour-long video with a lot of key takeaways…

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  Email's the only communication platform you control
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  Treat people's email addresses like credit cards—don't expect them to give it away
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  Provide an incentive to subscribe
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  Show, visually—don't just tell
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  Include testimonials
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  The best lead magnets are specific to a niche, so…
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  Not everyone will resonate with them
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  Experiment with different types/formats, but…
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  Start with and focus on one type at a time
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  Shorter is better

Tier 1: easy and effective lead magnets

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  Resource lists
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  Cheat sheets / Quickstart guides / Checklists
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  List of top questions + answers in your area of expertise

Tier 2: more difficult but more effective

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  Exclusive videos e.g. mini-lessons, embedded on website with clear CTAs
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  Templates / worksheets (e.g. emails, code snippets, design kits)
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  Mini course, delivered via email, no more than a week long, with specific result

Tier 3: most challenging but highly effective

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  A live challenge, with a community, doable within a specific timeframe (e.g. 0 to 100 subscribers in 30 days)
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  Live Webinar, free coaching—no selling
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  Later, You can turn these into into tier 2, evergreen content

If you're thinking of creating a group program, reading the full article is a MUST! Each point goes deeper with more actionable advice.

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  Define prerequisites—and uphold them
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  Design for the Human Element (to motivate, support and encourage)
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  Address people's mindset + habits
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  Have a structure for your live calls
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  Use Constraints + Structure to encourage action
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  Solve for common questions—fix the gaps
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  You'll have 3 roles: course creator, instructor/facilitator, and mentor/coach

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  Write 70% good content, 30% sales pitch, so people won't hate you
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  It might take years for people to buy—don't scare them away
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  You can apply the same rule to sales copy…
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  Lead with 70% useful info, wrap up with a sales pitch
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  Don't be pushy—be helpful, even if they don't buy