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🗞 Course Creators Weekly #8 🗓 August 17th, 2020 - Why You Should Pilot Test Your Course

This week, I'm sharing an article from one of my subscribers, Brian.

I always wrap up by pointing out that I treat this newsletter as a two-way conversation, not a one-way broadcast. I do mean that. So, if you write content for course creators, have recently come across something interesting, or just want to have a chat, please do reach out and say hi! 🙂

Anyway, enjoy the read!

Why You Should Pilot Test Your Course Before Production
✏️ Article 🧩 Structure & Design

Why You Should Pilot Test Your Course Before Production

  • 🤕
    Revising course content post-production is painful
  • 🚘
    Test drive your curriculum, live—saving yourself the pain

Pilot testing helps you…

  • 🎯
    Ensure that your course delivers on its promise
  • 🕚
    Avoid late revisions, saving production time and effort

High-level steps to running a Pilot test

  • 🔮
    Prepare a low-fi course that simulates the future student experience
  • 🔟
    Recruit a small group of up to ~10 students
  • 🗓
    Schedule sessions over a few days, not weeks
  • 📺
    Decide how you'll deliver your course—probably online
  • ✍️
    Find someone to help you run the pilot and take notes
  • 📊
    Survey students at the end of each lesson/course
  • 🔻
    Make note of, and revise areas that can lead to drop-outs
3 Steps to Repurposing Your Content for Every Channel
🎙 Podcast 💰 Sales & Marketing

3 Steps to Repurposing Your Content for Every Channel

First, the steps:

  • 0️⃣
    Make sure your site converts email subscribers well
  • 1️⃣
    Before publishing an article, pull out some quick tips and share them on their own
  • 2️⃣
    Once published, create helpful social media posts + link to your article at the END
  • 3️⃣
    Email your audience with the full article + ask for likes/upvotes on social media

More great tips:

  • 😇
    Write authentically and promote your articles yourself
  • ✅
    Write great content worth sharing—obvious but often forgotten
  • 📦
    Adjust the format of your social media posts for each platform
  • 🙏🏻
    Share your primary social media post at the end of articles + ask for upvotes
  • 💁‍♀️
    Be helpful—don't force-push people to your website
  • 🔦
    For LinkedIn, combine a long-form article with a short "highlight" post
  • 🔗
    For Reddit, share full articles, linking to your site for feedback/questions only
  • 🐦
    Choose the platform that works best for you—it may not be Twitter
  • 🧪
    Test and experiment to find out what works for you and each platform
  • 👌
    Focus on basics, not tactics, e.g learn to write great titles
How to Promote Yourself Without Sounding like a Jerk
✏️ Article 🙌 Building an Audience

How to Promote Yourself Without Sounding like a Jerk

  • 👀
    Create stuff worth finding
  • 💁🏿‍♀️
    Think of it as helping—not bragging
  • 🤩
    Start with your passions, without claiming expertise
  • 🧠
    Don't claim to know it all—learn, fail, re-learn and share
  • 🎭
    Share your achievements through stories—the ups AND downs
  • ❌
    Avoid subjective claims of expertise—let people decide for themselves
  • 🛑
    Never claim to be better than someone else—only your past self
  • 🏁
    Share your journey, especially where you started—makes you relatable
  • 🙏🏻
    Give credit and elevate those who've helped you
  • ⚖️
    Don't be too modest—strike a balance with sharing your wins
  • 🙌
    Let others promote you (e.g. testimonials)
  • 🤝
    Aim for quality over quantity in your relationships
  • 😎
    Promote yourself when the context demands it
  • 🥰
    Be generous in helping others

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Hey, I'm Merott 👋🏻

I'm an indie maker and freelance web developer from London.

I'm building my own business, because I'm terrible at following other people, and because I want my work to matter. I hope it will, to you and to your students.

Making progress, slowly and steadily, I'm also documenting and tweeting my journey every Monday @merott .

Thanks for visiting!