Course Creators Weekly #9 🗓 August 24th, 2020 - How To Create And Sell Online Courses

Before creating your course…

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  Pick a topic that you're an expert in
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  Research the topic—is there potential, and how can you do better than others
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  Niche down and get specific about your promised results—helps you stand out
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  Test the waters with a short survey, a simple landing page, or a taster course

When creating your course…

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  Start by listing learning objectives and the end results you promise
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  Break things down into digestible modules, ideally no more than 12
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  Choose your content format—video is popular, but other formats exist too
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  Develop your brand's voice—ideally keep it conversational and charming
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  Combine storytelling with facts and data, convincing hearts, and heads

Choosing your platform (at a high level)…

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  Marketplaces (e.g. Udemy) give you exposure, but take away control
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  Course platforms (e.g. Teachable) give you the tools for a DIY approach

Marketing your course…

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  Invest in SEO, especially if you decide to DIY
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  Engage with your audience on social media—don't sell, just be helpful
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  Write blog posts to attract, delight, and engage your audience
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  Use an email newsletter to grow your audience and keep them engaged

This is a 5-part article series, summarised here:

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  Obsess over the results you promise to deliver, and be specific
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  Get ultra specific on your topic and audience—be THE ONE for them
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  Sell the shortcut to results, not the long path—no more than 12 modules
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  Build anticipation and scarcity, e.g. free video series + a genuine deadline
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  Look to someone who's done it before, but stop overthinking it

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  Write headlines that intrigue your visitors to keep reading
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  Put important stuff at the top
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  Keep descriptions short and simple
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  Say who you're for and how you'll help them
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  Use action words—make them feel engaged
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  Use social proof—build trust
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  Show, don't tell
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  Tap into their emotions