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🗞 Course Creators Weekly #9 🗓 August 24th, 2020 - How To Create And Sell Online Courses

Picking a topic, researching it, niching down, structuring your content, hosting, marketing, selling, and more! 🤩

How To Create And Sell Online Courses
✏️ Article 🥗 Mixed Salad

How To Create And Sell Online Courses

Before creating your course…

  • 🥇
    Pick a topic that you're an expert in
  • 📈
    Research the topic—is there potential, and how can you do better than others
  • 🎯
    Niche down and get specific about your promised results—helps you stand out
  • ✔
    Test the waters with a short survey, a simple landing page, or a taster course

When creating your course…

  • 🔮
    Start by listing learning objectives and the end results you promise
  • 🔨
    Break things down into digestible modules, ideally no more than 12
  • 📹
    Choose your content format—video is popular, but other formats exist too
  • 🗣
    Develop your brand's voice—ideally keep it conversational and charming
  • 🎭
    Combine storytelling with facts and data, convincing hearts, and heads

Choosing your platform (at a high level)…

  • 👀
    Marketplaces (e.g. Udemy) give you exposure, but take away control
  • 🧰
    Course platforms (e.g. Teachable) give you the tools for a DIY approach

Marketing your course…

  • 🔍
    Invest in SEO, especially if you decide to DIY
  • 👋
    Engage with your audience on social media—don't sell, just be helpful
  • ✍️
    Write blog posts to attract, delight, and engage your audience
  • 📧
    Use an email newsletter to grow your audience and keep them engaged
growfox.co.uk
5 Keys to a Successful Online Course
✏️ Article 🥗 Mixed Salad

5 Keys to a Successful Online Course

This is a 5-part article series, summarised here:

  • ⛳️
    Obsess over the results you promise to deliver, and be specific
  • 1️⃣
    Get ultra specific on your topic and audience—be THE ONE for them
  • 🏎
    Sell the shortcut to results, not the long path—no more than 12 modules
  • 🤩
    Build anticipation and scarcity, e.g. free video series + a genuine deadline
  • 🥋
    Look to someone who's done it before, but stop overthinking it
therisetothetop.com
Selling Online Courses: How To Write To Sell
✏️ Article 💰 Sales & Marketing

Selling Online Courses: How To Write To Sell

  • 🤩
    Write headlines that intrigue your visitors to keep reading
  • ⬆️
    Put important stuff at the top
  • 👌
    Keep descriptions short and simple
  • 👉
    Say who you're for and how you'll help them
  • 💪
    Use action words—make them feel engaged
  • 🏆
    Use social proof—build trust
  • 👀
    Show, don't tell
  • 💙
    Tap into their emotions
elearningindustry.com

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Hey, I'm Merott 👋🏻

I'm an indie maker and freelance web developer from London.

I'm building my own business, because I'm terrible at following other people, and because I want my work to matter. I hope it will, to you and to your students.

Making progress, slowly and steadily, I'm also documenting and tweeting my journey every Monday @merott .

Thanks for visiting!

Merott